MCO equal to New Digital Era?
Due to the Covid-19 pandemic, many businesses are struggling to maintain the overhead cost of their brick-and-mortar stores during the Movement Control Order (MCO) period in Malaysia.
Nevertheless, digital capabilities like e-commerce offer a lifeline to such businesses as they navigate through the pandemic. We have seen businesses leveraging e-commerce to find new customers and markets for their products. On the other hand, we have also seen a steady growth on internet usage every single day.
Below is the statistic of internet activities during the MCO:
Next, here are some recommendations for you business:
1. Optimize your e-commerce experience
With people encouraged to stay home and 43% of them shop online more frequently now, it is proven that more consumers are turning to the web for what they need. It is thus crucial for retailers to stay connected to the potential customers who are searching for their products online.
2. Evaluating and adjusting your marketing
3. Adapt to lasting consumer behaviors
